In 2002 ABC television aired a report about how rare shark attacks really were, they said “Each year coconuts falling from trees kill 150 people.” Also in May of that same year George Burgess, who was (and may still be) director of the Florida Museum of Natural History’s International Shark Attack File (ISAF) and shark researcher, was quoted saying “Falling coconuts kill 150 people worldwide each year, 15 times the number of fatalities attributable to sharks.”